This review is about what your website brings in, and what stops it. We went through the site, your search rankings and your reviews. The main finding is the biggest one: your homepage address doesn't show a homepage at all, it shows a single blog article with a sidebar of recent posts. No services, no photos, no way to book a job. Underneath that, your logo image is missing (a broken link), and the file you give Google to find your other pages is broken too, it points at an address that just says "moved" instead of your actual pages. Despite all that, five of your real service pages already sit somewhere between 18th and 55th for genuine, sizeable searches. It's all detailed below, with what to do about each one.
Semrush shows 37 searches for this site. Only 1 monthly visit gets through, despite five real service pages already sitting somewhere between 18th and 55th for searches with genuine volume behind them.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| bord gais boiler service | 2,400 | 26th, from your boiler page. | 26th |
| plumbers cork | 880 | 54th, from your plumbing page. | 54th |
| electrician cork | 880 | 49th, from the homepage. | 49th |
| plumber cork city | 590 | 55th, same plumbing page. | 55th |
| cork gas | 590 | 29th, from the homepage. | 29th |
| gas boiler service cork | 320 | 48th, from the homepage. | 48th |
These are real, sizeable searches with real pages built to answer them, and the site still earns almost no visits. That combination, decent pages, near-zero traffic, is what points straight at the two structural faults in section 02, not the pages themselves.
The first two are severe and worth fixing before anything else. The site is fast, that part is not the problem.
None of this is a content problem. The service pages exist and already earn real positions. The homepage and sitemap faults are the kind of thing worth fixing directly first, then deciding separately whether the rest of the site needs a broader rebuild around it.
Each fix below is ready to hand to whoever manages the site.
Start at the top. Fixing the homepage and sitemap matters more than anything else on this list.
5,660 searches every month.
1 visit a month currently arrives from the entire site.
Every one of the six already ranks somewhere between 26th and 55th.
Pages already sitting on page three to six, for searches this size, with the site earning almost no traffic at all, is the clearest sign the homepage and sitemap faults are actively holding the rest of the site back. You know your average job value on a plumbing, gas or electrical call-out, and what your close rate looks like once someone actually rings. That's the sum worth running on your side.
38 referring domains already point at gaselectricalservices.ie, real authority for a small site. None of it is reaching visitors today because the homepage a stranger actually lands on isn't a homepage. Every day that stays true is a day that authority goes to waste.